Redesigning Vivid Sydney's website

For this project, we aimed to develop a digital solution that seamlessly blended physical and virtual experiences for Vivid Sydney, ensuring both on-site and remote attendees felt engaged and connected. Our process followed four key stages: user research, identifying key user-flows, wireframing and high-fidelity interactive prototyping.

Through initial background research and an online ethnography, we identified key themes in attendees/potential attendees and what they discussed with regards to their experience with Vivid Sydney (i.e. crowds, ability to view content remotely, overall experience, pricing and timings). Off the back of this, one of the key opportunities we found was:

Users want to be able to have confidence they have all the relevant information so they can accurately plan their Vivid Sydney experience.

For this purpose, I have chose to design for the desktop which is more commonly used for complex tasks such as planning. My team members focussed on other features with one member focussing on mobile (in-person interactivity with light displays) and another member focussing on VR/AR (remote experiences).

My solution aimed to provide a thorough planning function that allowed users to easily browse events/locations and add them to a list which supported both on-site journey planning as well as viewing of hybrid content.

Next, I identified and developed key user flows to map out intuitive and engaging interactions for both remote and in-person participants. A competitor analysis was also completed to identify potential learnings from similar products. I then created wireframes using Balsamiq Wireframes to establish the structural framework and user journey before finally, I developed high-fidelity prototypes in Figma, refining the design and interactive elements to craft an immersive and cohesive hybrid festival experience.

Further details of the wireframing and high-fidelity prototyping process and iteration can be found in the posters below.